MCE2004- Milan: LOWARA SOLUTION PROVIDER
09/03/2004
Among the numerous trade fair activities in which Lowara participates all over Europe, the 34th Expocomfort Convention Show helded in Milan March 2-6 deserves particular mention as an occasion for comparison with all the other leading active companies in the hot water/bathroom fixture sector has been selected for the launch of the latest range of Lowara SV pumps completely re-designed and expanded for the purpose of optimising both pump and hydraulic and motor efficiency.
The 256 sq m Lowara stand presented a series of applications of these new pumps that includes an inverse osmosis waste water treatment unit, a pressure unit for residential use, a pressure unit in an underground tank, a retrofit unit with a Hydrovar speed change system and other pumping systems controlled by frequency converters like the Hydrovar and Teknospeed models.
Lowara, the Solution Provider: this is the image Lowara intended to provide to the clients to whom it offers solutions that amply solve their water movement problems.
This occasion for technological updating were complemented by a unique entertainment area: a 14-seat screening room that welcomes visitors to the Lowara stand with an amazing three-dimensional film experience together with a Loop, a fantasy figure expressly created for Lowara is assigned the task of illustrating product features and highlighting the technological solutions that Lowara has developed to meet the specific needs of the customers.
A 10-minute, 3D stereoscopic video were projected three-dimensional images with the use of special stereoscopic eyeglasses that gave the feeling of being right inside the image itself and almost touching the surrounding objects. Loop is the main character of the story who promotes the Lowara brand and products by abandoning the classic institutional film formula and entertaining himself and viewers alike.
The LTC - Lowara Training Centre in Montecchio Maggiore, will soon be provided with its own 3D projection room that will begin each new training session with a screening of Loop and his adventures.
About Xylem
Xylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings. The company does business in more than 150 countries through a number of market-leading product brands, and its people bring broad applications expertise with a strong focus on finding local solutions to the world’s most challenging water and wastewater problems. Launched in 2011 from the spinoff of the water-related businesses of ITT Corporation, Xylem is headquartered in White Plains, N.Y., with 2010 annual revenues of $3.2 billion and 12,000 employees worldwide.
The name Xylem is derived from classical Greek and is the tissue that transports water in plants, highlighting the engineering efficiency of our water-centric business by linking it with the best water transportation of all -- that which occurs in nature. For more information, please visit us at http://www.xyleminc.com.