MCE2004- Milan: LOWARA SOLUTION PROVIDER

09/03/2004

Among the numerous trade fair activities in which Lowara participates all over Europe, the 34th Expocomfort Convention Show helded in Milan March 2-6 deserves particular mention as an occasion for comparison with all the other leading active companies in the hot water/bathroom fixture sector has been selected for the launch of the latest range of Lowara SV pumps completely re-designed and expanded for the purpose of optimising both pump and hydraulic and motor efficiency.
The 256 sq m Lowara stand presented a series of applications of these new pumps that includes an inverse osmosis waste water treatment unit, a pressure unit for residential use, a pressure unit in an underground tank, a retrofit unit with a Hydrovar speed change system and other pumping systems controlled by frequency converters like the Hydrovar and Teknospeed models.
Lowara, the Solution Provider: this is the image Lowara intended to provide to the clients to whom it offers solutions that amply solve their water movement problems.
This occasion for technological updating were complemented by a unique entertainment area: a 14-seat screening room that welcomes visitors to the Lowara stand with an amazing three-dimensional film experience together with a Loop, a fantasy figure expressly created for Lowara is assigned the task of illustrating product features and highlighting the technological solutions that Lowara has developed to meet the specific needs of the customers.
A 10-minute, 3D stereoscopic video were projected three-dimensional images with the use of special stereoscopic eyeglasses that gave the feeling of being right inside the image itself and almost touching the surrounding objects. Loop is the main character of the story who promotes the Lowara brand and products by abandoning the classic institutional film formula and entertaining himself and viewers alike.

The LTC - Lowara Training Centre in Montecchio Maggiore, will soon be provided with its own 3D projection room that will begin each new training session with a screening of Loop and his adventures.

ITT-Lowara (www.lowara.com), headquarters of "Residential and Commercial Water - EMEA" part of the ITT Corporation and located in Montecchio Maggiore, Vicenza - Italy, is a leader in the manufacture of hydraulic pumps and water handling and control systems. It has 1.348 employees in Europe, 771 operating in Italy. In 2007 its consolidated sales totalled about 284 million euro, or over 390 million dollars.
ITT Corporation (www.itt.com) is a diversified high-technology engineering and manufacturing company dedicated to creating more livable environments, enabling communications and providing protection and safety. The company plays an important role in vital markets including water and fluids management, global defense and security, and motion and flow control. ITT employs approximately 40,000 people serving customers in more than 50 countries. Headquartered in White Plains, N.Y., the company generated $9 billion in 2007 sales.